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I can see why people would start to hate names with 2.0 in them. Last night I was watching TV when I saw a commercial for the new Nissan Altima. The theme was 2.0 all the way. They would show flashes of the car and then print something like Passion_2.0 and then Excitement_2.0 at the end they printed Nissan_2.0 and Shift_2.0.
They idea is supposed to be version 2 – but how long has the altima been around? I’m sure there have been more than 2 versions. Just something I wanted to share.
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… and that’s how you know that “2.0″ (as a label) is quickly becoming a passing fad. I thought the same thing when I saw that Nissan commercial. Volkswagen, on the other hand, in its re-release of the Rabbit, chose not to call it “Rabbit 2.0.”
Besides, everyone knows that the real target is 3.0. (Remember Microsoft Windows 2.0?)