Rant about book jackets

Okay – can someone please explain to me why books are not including descriptions on the back anymore?? I was just at Borders and I picked up a few books that looked interesting (yes, I’m judging on covers) and turned them over to find a bunch of reviews – but no description! I’m sorry, but I don’t care what the New York Times had to say about your book – I care what the book is about. I admit that I buy most of my books online because they’re cheaper – but if I’m in your store and I see a book I think I’ll like, you’re more likely to make a sale if you include a description. As it is, Borders has just sent me to Amazon where I can not only read the description but other interesting content about the book. They lost a sale – all because publishers are deciding to not to include simple descriptions of their titles.

Rant done.

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