Why does eBay want StumbleUpon?

If you haven’t already figured it out (based on other posts) – I love StumbleUpon! Today I read that eBay wants to buy this awesome tool – but why??

Stan Schroeder at franticindustries reports:

What is eBay going to do with it, it's hard to say; it's not exactly the most logical acquisition ever, but when a site has over 2 million registered users, you can surely use it for something.

Interestingly enough, on the same day Google updated its toolbar to include a new button (with an image of two dice), which does basically the same thing as StumbleUpon: sends you to a random site based on your previous browsing preferences and search queries.

Well, that’s no replacement for my stumble bar. I use StumbleUpon as a way to easily send sites to my fellow stumblers – sure it’s fun to randomly find pages, but it’s more important that I don’t have to write up an email everytime I find a page a friend might like.

Anyway, I’m going to keep an eye on this new deal – I hope that I don’t see any negative changes – I’d hate to have to stop stumbling!!


  1. StumbleUpon is one of my favorite tools too! Let’s hope they don’t ruin it.

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