Google Buys Feedburner – it’s official

Boy – today I just keep finding confirmation of every buy out I’ve talked about in the last month. First it was Ebay and StumbleUpon now it’s Google and Feedburner.

FeedBurner, which has more than 400,000 publishers on its network, will beef up Google’s own AdSense publisher network, particularly among blogs, where FeedBurner is stronger than Google, said Susan Wojcicki, vice president of product management at Google, during a press conference.

Likewise, Google advertisers will benefit from an expanded ad inventory and ad distribution platform. Finally, FeedBurner shares Google’s philosophy of helping end-users find information online with FeedBurner focused on blogs and feeds and Google on search.

That sounds to me like a focus on advertising – not on finding information – we’ll see what happens.

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