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Free Webcast: Understanding Users

Sep - 30 - 2007
Nicole C. Engard

There is a SirsiDynix Institute that sounds pretty interesting on the 2nd of October. I have an appointment in the AM, so I probably won’t be able to attend :( , but you can:

At the Elbow: Understanding Users’ Perception of Process and Effort
Presented by: Ulla de Stricker "‚ÄĚConsultant, de Stricker Associates
Date : Oct 02, 2007
Start Time : 11 a.m. Eastern

A key step in designing any user oriented service is recognizing the fact that people are careful investors of their time. When clients perceive a process to be too lengthy or cumbersome in relation to the benefit it produces, they will generally ignore it or seek an easier or faster alternative. Therefore, it is essential that we “sit at their elbows” to gain a detailed understanding of the activities they perform in their work and how they experience “us” (or not!). Whether we are constructing intranets or supporting research, we need to know when and where we ought to “pop up” to make them an offer they can’t refuse – because it meets an immediate requirement, because it is effortless, and because the investment of time pays off for them.

I’ve heard Ulla give another webcast in the past and it was well worth the listen. I’ll be waiting for the archived podcast to be posted!


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