I don’t have much to add – but I thought I’d bring this post at ReadWriteWeb to your attention:
- I suffer from information overload already
- So much of what’s discussed online is meaningless. These forms of communication are shallow and make us dumber. We have real work to do!
- I don’t have the time to contribute and moderate, it looks like it takes a lot of time and energy.
- Our customers don’t use this stuff, the learning curve limits its usefulness to geeks.
- Communicators [bloggers, tweeters] are so fickle, better to stay unengaged than risk random brand damage. We don’t want hostile comments left about us on any forum we’ve legitimized.
- Traditional media and audiences are still bigger, we’ll do new stuff when they do.
- Upper management won’t support it/dedicate resources for it.
- These startups can’t offer meaningful security, they may not even be around in a year – I’ll wait until Google or our enterprise software vendor starts offering this kind of functionality.
- There are so many tools that are similar, I can’t tell where to invest my time so I don’t use any of it at all.
- That stuff’s fine for sexy brands, but we sell [insert boring B2B brand] and are known for stability more than chasing the flavor-of-the-month. We’re doing just fine with the tools we’ve got, thanks.
Looking for some possible answers to these objections? Read the entire post.