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Download Digital Content at Borders

Feb - 14 - 2008
Nicole C. Engard

This via USAToday:

When you walk through the doors of Borders’ (BGP) new concept store, the place feels familiar. As with any big-box bookstore, you’ll find a coffee shop over here and some strategically placed leather chairs over there. And, of course, lots of books.

But follow the table of books snaking off to the right, and you’ll come face-to-face with Borders’ newest retail strategy: a digital center where you can download music or books, burn CDs, research family histories, print pictures and order leather-bound books crammed with family photos — with help from clerks who know how to do those sorts of things and won’t embarrass you if you don’t.

Now – I don’t fault Borders for trying something new – but why am I going to go to Borders to download content when I can do it from home on my couch in my PJs? I guess it would be something for me to do on those occasions that my husband drags me out to the bookstore to look at the latest RPG release – but I’ll be interested to see how successful this really is.

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2 Responses so far.

  1. Eppu says:

    Perhaps Borders is aiming this service for people who are on dial-up, or who don’t have a reliable computer at home. The picture printing actually sounds attractive, or would, if I could combine a book store visit and getting a few prints. (We don’t live near a Borders.)

  2. Eppu says:

    Perhaps Borders is aiming this service for people who are on dial-up, or who don’t have a reliable computer at home. The picture printing actually sounds attractive, or would, if I could combine a book store visit and getting a few prints. (We don’t live near a Borders.)


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