Evernote is a forgetter’s dream, but the tool isn’t only for those of us gone mushy in the brain. In the same way that GPS forever changed our relationship to physical spaces, the permanent, constant archiving of both the monumental and the mundane in life will surely alter how each of us navigates the social realm. During a recent interview, I asked Libin whom he considers his target market. In the mode of a TV pitchman, he answered, “Everyone wants a better memory.” And yet this makes sense: Everyone forgets, and Evernote makes it so you never have to.
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