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Ads in Ebooks

Aug - 19 - 2012
Nicole C. Engard

This article on Engadget talks about Microsoft’s patent to put ads in Ebooks:

We have ad-supported e-reading today, but the ads always sit on the periphery at most. That makes us more than slightly nervous about a newly-granted Microsoft patent for contextual e-book ads. The development would make the pitch based on not just targeted pages but the nature of the book in question: a sci-fi novel might try to sell lightsabers, and characters themselves might slip into the ads themselves if there’s a fit. Promos could be either generated on the spot or remain static.

What it doesn’t say is if these ads will appear in free books or books that we pay for. If I have to stop every few pages while reading an ebook that I paid for then I’m going back to print books only!

2 Responses so far.

  1. dauna says:

    That idea scares me. I can understand in free ebooks or discounted ebooks… but yeah, if you’re paying for it then that’s not right.

    I can’t believe they’ve managed to put ads in books. It feels like they’re treading on sacred ground… even if it’s only digitally. :(

    I wonder when the science fiction future will come to pass where virtually everything is an advertisement…

  2. Nicole says:

    Virtually everything is an advertisement already … have you wanted tv shows lately?? hehe


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