I agree with Sarah - I want one of these nifty little things!! In fact - that was just what they were aiming for:

Though designers say the product is unisex, as a fashion accessory it may carry particular appeal to women, a group Intel has long wanted to win over. “Increasingly, women are often the decision makers, particularly with high-end purchases,” says Richard Shim, an analyst with IDC. “More and more companies are starting to pay more attention to the female market segment.”

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