Encyclopaedia Britannica never thought that an open source product like Wikipedia would seriously challenge the credibility of its brand. They were wrong and Encyclopaedia Britannica’s staff seriously misread the global market. They are now very concerned about the widespread use of a free Wikipedia vs their paid subscription model. Industry analysis shows that the accuracy of both encyclopedic databases is similar.

It is interesting that Wikipedia founder Jimmy Wales is developing a new search engine. It is the combination of a) improved search engines and b) the success of Wikipedia that has put financial pressure on Encyclopedia Britannica over recent years. Many institutions and individuals are questioning the need to pay to subscribe to Encyclopaedia Britannica when the content is free on the internet. Google even has free direct links to Encyclopaedia Britannica’s main database !!